our
founding
story
our
founding
story
We set out to elevate & revolutionize the aesthetics industry in January 2014... all from a kitchen countertop in a 400 sq ft studio apartment in Scottsdale, AZ.
Even then, we knew we had to create a place designed to foster greatness. A place where incredibly talented and innovative women feel empowered to put their best work on the faces of others.
It's not just our mission, it's our obsession
to uncover a woman's natural essence, enable her to fall in love with her true self fully, and empower her to live her most beautiful life!
We don't subscribe to covering up or creating something you're not. Instead, we enrich the gorgeous goddess that you already are, encourage you to embrace that you're perfectly imperfect, and celebrate the act of self care.
You're worth it.
His best days are sunny and his favorite nights are full of karaoke.
Maeg is a second-hand queen. The obsession began at age 12!
Dana's favorite form of self-care is dancing around the house blasting pop rock from the early 2000s!
Steph is a DIY kinda gal who loves to craft and create!
She also obsesses over true crime podcasts.
Ari's a mama to a husky who is obsessed with nature. She a true Libra and loves all things crystals, auras and energy.
Jacey is an indoor plant enthusiast and mom to three cuties.
She describes herself as a bookworm and dinosaur lover.
Megan's a huge Star Wars fan and loves expressing herself through creativity and art. Find her camping, snowboarding, hiking or long distance running.
I use the Optimyst spray during my skin care routine in the morning, to set my makeup for the day, when I haven't had enough water, when I'm feeling a little down, and during my skin care routine at night. I can't go without it -- it's like my emotional support product.
This is my FAV item in my shower. Whenever I use the Oat Mylk Cleanser (every day) I truly feel like I'm doing the best thing for my skin and this cleanser is always exactly what it needs.
My skin tends to be a bit more on the oily side and I feel that this cleanser was made for me. I use it to take off the day and keep my breakouts at bay.
I loved the whole experience when I received my Foundational Five Box. It's truly changed how I look at skincare and my routine feels complete. I'm filling my bathroom less fluff and wayyy more intention. :)
At this point, I'm trying to figure out what doesn't benefit from Mu. I've used this on my cuticles, cuts, burns, eczema -- it's truly a godsend. I'll always have this in my medicine cabinet.
I fell in love with each of these products on their own and so pumped so save a few doll hairs buying the Trio. Not to mention, they look SO CUTE together!
The grand finale at the end of the most delicious ritual. Moysture not only smells sooooo good, but it's lightweight and still makes my skin feel like butter. The feeling last all day and it's such a treat every time.
Every now and then I'll try something new, but I ALWAYS come back to this brow gel. My brows stay all day, but most importantly, there's no residue, the brush doesn't get gross, and it last me such a long time even though I use it every single day.
I've used these gels for YEARS. Not only are they the perfect finishing touch on top of brow powder, they give me the fullest, fluffiest look all on their own too.
I struggle with cystic acne and while I use 2 other anti acne products outside of this line, I credit the foundational five for keeping my skin hydrated and happy. You need a balance of gentle, calming products when using certain actives and these are it for me. Used with my other products, they combat dryness, tightness and flakiness. Everything layers nicely and my skin feels so nourished and happy!
I tend to be a purist and appreciate a cleanser that doesn’t do anything but cleanse. I do throw the Lemongrass cleanser into the mix for some gentle exfoliation but the Oatmylk is safe to use every day and is my go to. I love the tingle (and smell) from the peppermint. My skin feels energized after cleansing!
I actually never really noticed a difference between moisturizers I’ve used in the past. They were all interchangeable. But Moysture is a head above the rest. Suuuper lightweight and silky. My skin feels noticeably more hydrated.
I recently tried the moisture trio and I couldn’t be more impressed! Each product complements the others perfectly, delivering deep hydration that truly transforms my skin.
The toner preps my skin beautifully which I follow with Mu Juice (while skin is still damp) which is wonderfully nourishing without feeling heavy. The Moysture locks in all that goodness, leaving my skin feeling incredibly dewy and glowing throughout the day.
I love how lightweight each product feels, yet they deliver powerful hydration on all levels. This bundle has become an essential part of my skincare routine—highly recommend for anyone looking to elevate their skin’s moisture game!
I wish I had taken picture to show the difference. My 7 year old son licks his lips and breathes through his mouth a lot due to allergy induced stuffy noses. A few weeks ago, not only were his lips dry, but the skin along his upper lip was cracked, red and scabbed. He would cry because it was painful and stung. After about a week of applying Vaseline like crazy it occurred to me to put Mu Juice on it. I’m not kidding, within 2 days it was completely healed! No redness or anything! I’m so grateful I had this on hand!